As one of the leading global providers of Information and Communication Technology (ICT) to the world’s major service providers and industries, Ericsson is at the forefront of innovations in advanced connectivity and emerging technologies such as 5G, Industry 4.0, and Internet of Things (IoT).
We support Ericsson on a wide variety of programs including awareness-building, demand generation, social and content marketing, and thought leadership.
Building Awareness Around Connectivity
at the “Big Match”
Developed a digital advertising campaign timed around the “big match” to build awareness among CSPs of the critical role Ericsson networks play in delivering seamless connectivity across the US, Canada, and Mexico. The campaign highlighted how Ericsson networks enable reliable experiences for fans, broadcasters, and event operations, both at the match and at home. Creative was developed in animated and static formats, with Spanish and Portuguese translations to reach audiences across key North American markets.
Establishing Ericsson
as a trusted partner in the US
Launching the Ericsson
Federal Technologies Group
Case study
Use case
Solution eBook
Event support
Social media campaign
Internal communication
