The first priority of American College of Prosthodontics was addressing how the association presents itself to its membership. The initial focus was modernization of the member web site. As is the case with most associations, members – especially “early career” members – are increasingly using various smart phones and tablets to access the web, and the design had to function perfectly across all devices, regardless of size or operating system. We worked with the client to simplify the navigation of the site and develop a responsive design that consistently conveyed a  new, more contemporary brand presence accordingly.