When Oragenics became ProBiora Health, AC&P was tasked with creating a new brand identity for the company, which of course starts with a new logo concept. The strategy was to stay competitive with current health brands but stand out since the product was a new and in a niche product.
The team researched logos -- add more content along the lines of how there were some similar design elements within the health industry and when brainstorming ideas for ProBiora Health there were some key elements to keep and some elements to push further. Content to come from BR/JC/JA.
First Round of ProBiora Health Logo Designs:
The client was presented the above options and was narrowed down to two designs:
The client and AC&P discussed between the two designs and finally, a decision was made.
The Official ProBiora Health Logo