We developed the theme: "Your smile is your best fashion accessory" to connect the idea that a great smile,
provided by an orthodontist, is something that never goes out of style.
We partnered with InStyle Magazine to provide a complete media platform, from print to digital to social influencers. The launch effort culminated in a pop-up event at the Time Warner Center on the eve of Fashion Week in NYC where over 500 people attended as well as countless others online via a live stream on Facebook.
Highlight Video
Event Photos
Support Graphics
Social Influencers
